Ratings by movie reviewers are ubiquitous, from thumbs up or down to a star-rating system or any kind of sliding point system. Are they a waste of time that should be avoided and abolished, a necessary marketing tool to pull readers in to read reviews, or an objective measurement of the reviewer’s overall evaluation of a movie?
During my days as Managing Partner at Box Office Mojo, when the site still published movie reviews, we struggled with this question. Initially we used a letter grade scoring system. Continue reading
Disney/Pixar’s Toy Story 3 is an extremely mixed movie, offering a very touching closing scene, but is preceded by what is mostly a horror movie and may be inappropriate for children.
The privilege of satisfying one’s sweet tooth while enjoying a flick on the big screen can be costly. Prices as high as five dollars or more for a box of candy, soda or bag of popcorn alone are not uncommon in some cinemas. That can be five times (or more) what these items cost in the super market or a typical vending machine. These facts lead many to conclude that movie theaters make all their money from these concessions, a myth that has turned into urban legend.