Ratings by movie reviewers are ubiquitous, from thumbs up or down to a star-rating system or any kind of sliding point system. Are they a waste of time that should be avoided and abolished, a necessary marketing tool to pull readers in to read reviews, or an objective measurement of the reviewer’s overall evaluation of a movie?
During my days as Managing Partner at Box Office Mojo, when the site still published movie reviews, we struggled with this question. Initially we used a letter grade scoring system. Continue reading