Mobile Is Critical for Audio Podcasters: 3 Tips For Success

Heil PR40 MicrophoneI’ve had a few months under my belt now as an audio podcast producer and my two shows, The Movie Film Show and The Independent Entrepreneur, are off to a modest start. Bootstrapping these shows with almost no budget is not easy and the struggle to grow my audience has been, at times, frustrating.

But I’ve learned a lot so far about what works, and I’m sure there’s plenty more to do. Most importantly, I’m realizing the need to create mobile-friendly versions of my shows. Continue reading

Privacy Paranoia

Many are paranoid about privacy, such as how our activity is tracked online.  One of the biggest objections I see is that Web sites and advertising companies will use our personal information in order to display more relevant advertisements to us.

Why are we so scared about that?

Americans, I think, are rightly concerned about “big brother” watching what we do, and many equate corporations watching our behavior and tracking our interests as impeding on our privacy.  But there is a fundamental difference between the real “big brother,” i.e., government, impeding on our privacy and a company supposedly doing so. Continue reading

Interview: Ballistix’s Justin Roff-Marsh

justin-roff-marshJustin Roff-Marsh is the founder and president of Ballistix, a consulting firm specializing in Sales Process Engineering (SPE). Justin discusses SPE, The Theory of Constraints, how he built his company and why entrepreneurs should start their businesses with no money and no plan.

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