I recently read Rework, the book written by Jason Fried and David Heinemeier Hansson, the owners of the company 37signals.
It throws a lot of conventional wisdom about business out the window, and embraces that scrappy, “get things done” attitude that I admire.
One important idea in the book is to “sell your by-products.” I loved this chapter and, if you have a new or growing business, is a critical principle to leveraging the most out of your business.
The basic idea is this: every business has a by-product, and one can leverage these into sellable items. In fact, Rework itself is a by-product from the authors’ experience in running their company, 37 Signals. Continue reading