Box Office Mojo Redesign
It finally happened. Eleven years after Brandon Gray and I sold Box Office Mojo to Amazon/IMDb in 2008, they finally released a complete revamp of the site, updating the design and backend so that it appears to be fully integrated with the IMDb database.
Several features have been moved behind the IMDb Pro paywall, including some genre and franchise movie charts, while some features disappeared altogether including: weekly theater counts, calendar views of box office on movie pages, adjusting any domestic box office chart for ticket price inflation, among others.
The reaction on Twitter and the Hollywood press is resoundingly negative. Many want their old Mojo back. I do hope IMDb takes some of this feedback seriously, not because of the “design” but because of what it says about their editorial focus and understanding of box office.Continue reading